Product Design Manager
Product Design Manager
when
when
October 2016 - January 2020
October 2016 - January 2020
team
team
Alexander Popov, Maga Alkhosov, Valery Shuchkin, Nikita Lobintsev, Katerina Brodsky, Kate Mokhova, Denis Volochkevich and many more outside of my tribe
Alexander Popov, Maga Alkhosov, Valery Shuchkin, Nikita Lobintsev, Katerina Brodsky, Kate Mokhova, Denis Volochkevich and many more outside of my tribe
business context
business context
yandex search
yandex search
Yandex Search is the third largest search engine in the world and is widely adopted in Eastern Europe. It holds 60% of the market share and boasts 60 million monthly active users.
As the primary revenue stream for Yandex, it plays a crucial role in the company's financial success.
Yandex Search is the third largest search engine in the world and is widely adopted in Eastern Europe. It holds 60% of the market share and boasts 60 million monthly active users.
As the primary revenue stream for Yandex, it plays a crucial role in the company's financial success.
my role
my role
As one of the three design managers on the Search team, I was responsible for a significant portion of the Search Verticals.
My primary focus areas were Search Quality and Consumption on Search. My team worked on providing responses for organizations, geographical objects, travel (flights, hotels, trains, buses), media (movies, songs), and goods (everything you want to buy).
In addition, I managed UGC products that collected user reviews and data about organizations, publishing this information on Search. I also oversaw products for webmasters, which explained search rankings to site owners and helped improve content quality and search response.
As one of the three design managers on the Search team, I was responsible for a significant portion of the Search Verticals.
My primary focus areas were Search Quality and Consumption on Search. My team worked on providing responses for organizations, geographical objects, travel (flights, hotels, trains, buses), media (movies, songs), and goods (everything you want to buy).
In addition, I managed UGC products that collected user reviews and data about organizations, publishing this information on Search. I also oversaw products for webmasters, which explained search rankings to site owners and helped improve content quality and search response.
primary challenge
primary challenge
During my time with the Search team, the market was predominantly divided among Google, Yandex, and Bing. With almost no new audience to capture, our only growth strategy was to compete directly against other search engines.
Our main business challenge was capturing the largest share of the search market. Consequently, all my projects were focused on increasing MAU, retention, and revenue for Yandex Search.
During my time with the Search team, the market was predominantly divided among Google, Yandex, and Bing. With almost no new audience to capture, our only growth strategy was to compete directly against other search engines.
Our main business challenge was capturing the largest share of the search market. Consequently, all my projects were focused on increasing MAU, retention, and revenue for Yandex Search.
Andromeda search update
Andromeda search update
context
context
Andromeda was the biggest search update for the team in the last 10 years. This update aimed to enhance the quality of answers and improve the search experience by better understanding informal queries and user intents.
I was responsible for managing quick answers related to various types of organizations and for collecting UGC content to enhance search quality.
Andromeda was the biggest search update for the team in the last 10 years. This update aimed to enhance the quality of answers and improve the search experience by better understanding informal queries and user intents.
I was responsible for managing quick answers related to various types of organizations and for collecting UGC content to enhance search quality.
results
results
This update significantly increased our market share, with a 2.5% rise on desktop and a 6% rise on mobile.
25% increase in interactions with responses
280% boost in super long interactions with answers
1100% growth in food delivery orders from Search
300% increase in hotel bookings from Search
4% increase in ad revenue from Search
40% boost in business connections
This update significantly increased our market share, with a 2.5% rise on desktop and a 6% rise on mobile.
25% increase in interactions with responses
280% boost in super long interactions with answers
1100% growth in food delivery orders from Search
300% increase in hotel bookings from Search
4% increase in ad revenue from Search
40% boost in business connections
launch of travel verticals
launch of travel verticals
context
context
We enabled users to buy and select tickets and hotels directly on Search, helping them find the best prices and compare offers from a range of providers. I spearheaded this project from the ground up, starting with the business opportunity initiation.
I led the project from a small experimental button to a comprehensive and engaging feature that allows users to book hotels and travel tickets directly on Search.
We enabled users to buy and select tickets and hotels directly on Search, helping them find the best prices and compare offers from a range of providers. I spearheaded this project from the ground up, starting with the business opportunity initiation.
I led the project from a small experimental button to a comprehensive and engaging feature that allows users to book hotels and travel tickets directly on Search.
results
results
Increased Geo Search revenue by 79%
Boosted interactions by 280% through multiple enhancements
Achieved an 84% increase in repeat bookings
Increased Geo Search revenue by 79%
Boosted interactions by 280% through multiple enhancements
Achieved an 84% increase in repeat bookings
answers about goods
answers about goods
context
context
In collaboration with Yandex Market, we launched product answers, enabling millions of users to buy, compare, and select relevant products directly on Search.
In collaboration with Yandex Market, we launched product answers, enabling millions of users to buy, compare, and select relevant products directly on Search.
results
results
Increased Search revenue by 6%
Achieved a 160% increase in deep interactions with product answers
Increased Search revenue by 6%
Achieved a 160% increase in deep interactions with product answers
management & operations
management & operations
results
results
Collaborated with CDO to organize and manage two successful internship programs.
Established and enhanced design quality metrics.
Managed the integration of research into the product development process.
Pioneered initiatives to elevate design quality and set higher standards for product and design teams.
Collaborated with CDO to organize and manage two successful internship programs.
Established and enhanced design quality metrics.
Managed the integration of research into the product development process.
Pioneered initiatives to elevate design quality and set higher standards for product and design teams.
say hi
say hi
Product Design Manager
at Yandex Search↗
when
October 2016 - January 2020
team
Alexander Popov, Maga Alkhosov, Valery Shuchkin, Nikita Lobintsev, Katerina Brodsky, Kate Mokhova, Denis Volochkevich and many more outside of my tribe
business context
yandex search
Yandex Search is the third largest search engine in the world and is widely adopted in Eastern Europe. It holds 60% of the market share and boasts 178,744,619 monthly active users.
As the primary revenue stream for Yandex, it plays a crucial role in the company's financial success.
my role
In the summer of 2020, Yandex faced a major antitrust investigation regarding the promotion of its own services on Yandex Search. As a product entirely designed to optimize search traffic, we had to quickly rethink our strategy and find a way to retain the audience we had gained through Search.
my role
As one of the three design managers on the Search team, I was responsible for a significant portion of the Search Verticals.
My primary focus areas were Search Quality and Consumption on Search. My team worked on providing responses for organizations, geographical objects, travel (flights, hotels, trains, buses), media (movies, songs), and goods (everything you want to buy).
In addition, I managed UGC products that collected user reviews and data about organizations, publishing this information on Search. I also oversaw products for webmasters, which explained search rankings to site owners and helped improve content quality and search response.
primary challenge
During my time with the Search team, the market was predominantly divided among Google, Yandex, and Bing. With almost no new audience to capture, our only growth strategy was to compete directly against other search engines.
Our main business challenge was capturing the largest share of the search market. Consequently, all my projects were focused on increasing MAU, retention, and revenue for Yandex Search.
search update Andromeda
context
Andromeda was the biggest search update for the team in the last 10 years. This update aimed to enhance the quality of answers and improve the search experience by better understanding informal queries and user intents.
I was responsible for managing quick answers related to various types of organizations and for collecting UGC content to enhance search quality.
results
This update significantly increased our market share, with a 2.5% rise on desktop and a 6% rise on mobile.
25% increase in interactions with responses
280% boost in super long interactions with answers
1100% growth in food delivery orders from Search
300% increase in hotel bookings from Search
4% increase in ad revenue from Search
40% boost in business connections
launch of travel verticals
context
We enabled users to buy and select tickets and hotels directly on Search, helping them find the best prices and compare offers from a range of providers. I spearheaded this project from the ground up, starting with the business opportunity initiation.
I led the project from a small experimental button to a comprehensive and engaging feature that allows users to book hotels and travel tickets directly on Search.
results
Increased Geo Search revenue by 79%
Boosted interactions by 280% through multiple enhancements
Achieved an 84% increase in repeat bookings
answers about goods
context
In collaboration with Yandex Market, we launched product answers, enabling millions of users to buy, compare, and select relevant products directly on Search.
management & operations
results
Collaborated with CDO to organize and manage two successful internship programs.
Established and enhanced design quality metrics.
Managed the integration of research into the product development process.
Pioneered initiatives to elevate design quality and set higher standards for product and design teams.